He was brought up between Colombia and the USA. That is, among Latin, reggae and hip-hop rhythms that motivated him to get into the world of music from the tender age of 11, when he started playing in weddings for friends and family. With time, while he was saving to buy the equipment for his own study, he managed to launch, under the pseudonym of Reel 2 Reel, his first record Strictly, including the track ‘The New Anthem’, which was widely acclaimed. No long after Eric released ‘I Like To Move It’, achieving international recognition, platinum and gold records and his first European tour. In 1997 he founded Subliminal Records together with Harry Romero and José Nuñez. Gaining the vote of the public as the best record label in 1999 and 2000 by the Muzik magazine. Today, Eric Morillo is one of the most renowned world DJs. His party Subliminal Sessions is in its tenth season at Pacha Ibiza this year. As part of our family, Morillo encouraged his partners to open a Pacha branch in New York in 2005.